A lot of online stores are engaged into ecommerce slugfest to sell beauty & personal care items. For those of you, who generally buy beauty products online in India, should concentrate on certain factors before adding products to cart. Here I list for you to enjoy online beauty shopping.
Searching with right phrase: Instead of typing a generic phrase like, ‘buy beauty products online in india’, search more deeply with right keywords. Be focused on needs. Type keywords like, ‘best face wash for oily skin in india’, ‘best shampoo for hair fall control in india’. Search engine will guide you further with right phrases.
Mapping stores to brands: Suppose, you are looking for best face wash for women. You have preference for the brands such as Fair & Lovely, Himalaya Herbals, Everyouth, Clearclin. Now, you have also your store preference. Very few stores can offer all your preferred branded face washes. So, check for stores that keep most of the beauty brands for a particular need. If good store does not have your preferred product, it will give you options to add the product to your Wishlist. Through a Wishlist, you can get notification once the beauty product is available in the store.
Finally in a store, suppose you get two of your chosen products, say, Clearclin Face Wash and Himalaya Face Wash . So, here comes the next step. I suggest that along with price comparison, you should do features & ingredients comparison. While Clearclin Face Wash concentrates on oily skin, aging & skin whitening, Himalaya face wash claims to control acne & pimples. So, based on your need and branded product availability on your selective stores, you should pick the desired beauty products.
Skin Safe cosmetics: You may be buying bright coloured branded cosmetics. But do you know that these cosmetics can harm your skin & body? Read this link from greenamerica.org where the article gives you a guide about a safer way to buy cosmetics. A gist of the article is that while buying beauty products online / offline, check these points:
- Go for organic or natural products
- Check the products ingredients carefully to see if it contains any harmful chemicals
Reviews: Before buying a makeup kit online, read all kinds of makeup kit reviews. There are articles like ‘10 best makeup kit online in India’. Read them. Along with such articles, I recommend you to go for individual product reviews on third party sites. Also, you need to understand the difference between fake reviews and genuine product reviews.
Example of a fake review:
XYZ Kumar ( Five Star rating given to the product )
ABCDE is the best makeup set online in India. I have been using the product for the past 10 years. Its chemical ingredients are absolutely skin safe. BestBeautyProductsDeals.com (nobody has heard the name) is exclusive seller for this product. And guess what? The store is giving flat 40% off on this product at present. That’s unbelievable! So, I bought it from this store for the first time from internet. My product was delivered within 3 business days. I am surely going to buy ABCDE makeup kit from this store. I recommend this makeup kit to everyone and here is the shopping link: www.BestBeautyProductsDealsIndia.com/ABCDE-makeup-set-online-india .
So, beware of scam or fake reviews. If needed, consider multiple reviews about a brand & its products before buying beauty products online in India.
Store reputation: Don’t choose a store just because your friends shop from there. Research on your online merchant. Check the consumer reviews about the ecommerce site. Check the payment gateway of the site is secure or not as you have to give your confidential credit card information. Suppose you have shopped branded hair oil in India. Now, product delivery got delayed by 10 days and finally when you received the product, you found that the bottle was damaged. When you contacted with the online store customer support, they said that the site has a no exchange policy.
Or, cases may happen like, you have shopped a hair nail paint online from London’s physical location and the store does not ship any beauty product outside India. Always check out details about product return policy, shipping policy, FAQs for an ecommerce site before buying beauty product from there.
A good store stays in touch with you from the very beginning of the shopping process. Once you register, you will get a confirmation mail your inbox. Then after shopping, you may get SMS Alert and mail confirmation for your beauty products shopping. If you are a repeated buyer, the shop may send you newsletter with its new offers. Also, the online store can ask for your feedback about your experience with the store.
From social links (Facebook & Twitter), you can also track about the feedbacks or comments of the other shoppers about the store.
A good store like Zotezo.com gives you all these benefits when you buy beauty product online in India.
Store recommendation: There is benefit in choosing a beauty item online. Many sites offer ‘similar products’ or ‘customers who bought it, also bought…’ option. That way, along with a good shampoo, you may choose a good conditioner, hair serum, hair oil etc. What’s cool is sometimes, there are special offers on such product combos. So, you can save a lot of money in buying the full set of your required items.
Budget friendly shopping: At a physical market near your home, a branded makeup kit is priced at Rs. 5799/-. If you find that your trusted online store is giving 20% off on the product for a limited period, why don’t you give it a try?
Price comparison: Also do a price comparison among your chosen sites for the same product. That way, you can enjoy budget friendly shopping with few clicks and can optionally get free delivery of the product to your home.
Your own personal experience: Look at your past shopping experience from internet. If you have bought different items such as nail paint, makeup foundation, blush or manicure & pedicure set from a store and feel satisfied with its service, pricing & products variety, then become a loyal customer. You can enjoy a risk free shopping then.
Remember, don’t buy unnecessary beauty products for the enthusiasm of shopping. Excessive use of cosmetics may increase health risks for you. Ancient people started using beauty products primarily for need and secondarily for beauty.
In 10,000 BCE, Egyptians used scented oils and ointments to soften their skin and reduce body odour. The trend of beauty, that was started in ancient times, have gone viral worldwide and today’s men & women are getting lots of varied options to shop the best items with few clicks or taps. Just you and I need to ensure that the items we are terming as ‘best beauty products’ are actually best ones. Shopped beauty products should reflect our true inner beauty and should not cause health hazards.
Wish you all the best for your next shopping of beauty products online!
MyBeautyAndFitness 